Ideas alone don’t move the world
It’s how they’re communicated that sparks action. As experts in ethical content and copywriting for nonprofits, think tanks, and educational organisations, we craft impactful messaging that helps influence behaviour for good.
Whether you need a complete brand strategy, content refresh, or ongoing support that keeps communications sharp, our content writing services are designed to align people inside your organisation, earn trust outside it, and ensure your mission is seen, understood, and acted on.
Partnering with charities, think tanks, nonprofits and educational organisations, we turn your digital presence into a catalyst for change.
Plus, our integrated approach means your content strategy is built alongside your web platform – not bolted on afterwards. From discovery to delivery to ongoing digital care, your messaging, design, and development inform and strengthen each other at every stage.
Written for changemakers, by changemakers
We know what it takes to make a change. We also know the unique pressures: tight budgets, complex stakeholder sign-offs, and the weight of getting it right when the work matters this much.
Whether you’re shifting policy, raising awareness, or supporting communities, we find the words, stories, and structures to help you:
Make your mission unmissable
Most organisations focus on what they do. We show your audience why your mission matters to them, how you differ, and what they can do to join your cause.
Empower your comms team
With solid messaging frameworks and tone of voice guidelines, your team can confidently create content without constantly rewriting from scratch.
Get found when it matters most
Whether it’s a funding decision, partnership opportunity, or policy change, our SEO content writing services help raise your rankings and reputation to meet people where they are.
Connect with your audience
Turn complicated research, big insights, and mission-critical goals into accessible content people can understand, trust, and act on.
Futureproof your digital investments
When your message is built right, it scales with your platform, works across channels, and empowers everyone from your comms lead to your board to tell your story consistently.
Our content and copywriting services
Most clients work with us across multiple areas – from impact-driven brand strategy to ethical copywriting and ongoing content creation – to create a cohesive messaging system that strengthens their entire digital presence. Here’s how we help:
Strategy
Clarify your message, strengthen your position
We get to the root of your voice, values, and vision, translating complex strategy into practical messaging frameworks your teams can confidently and consistently use. And, whether you’re managing thousands of pages or planning a major content overhaul, we create user journeys that further your cause at every touchpoint.
Content strategy services include:
- Brand communication workshops
- Competitor analysis and positioning
- Tone of voice development and guidelines
- Messaging frameworks and content pillars
- Copy audits (if your existing content isn’t landing)
- Multilingual and accessibility-first approaches
Copy
Transform interest into action, without the hard sell
Whether you need an expert charity copywriter to guide donation journeys or web pages that nail your impact in an instant, our unique approach to copywriting for nonprofits, think tanks, and education ensures clarity without compromising on depth.
Copywriting services include:
- Website copywriting (full builds or page refreshes)
- Landing pages and campaign copy
- Fundraising and partnership copy
- Case studies that show real-life impact
- Accessible, jargon-free language that maintains credibility
- Culturally nuanced copy for global audiences
Content
Build trust, get found, stay consistent
Our SEO-friendly content writing services balance search intent with substance, so you’re found by the right people, in the right place, at the right moment.
Content marketing services include:
- Website SEO content writing that ranks and resonates
- Content architecture that works with Wagtail's strengths
- Email campaigns and newsletters
- Social media content planning and creation
- Multilingual content strategy
- Ongoing content partnership (an extension of your team)
Our content approach
Audit & alignment
We review your current content and platform, then run workshops with your team to uncover what makes you different, what your audience actually needs to hear, and how to bridge that gap.
Co-creation & clarity
Through participatory workshops, we develop messaging that honours your audiences while creating one cohesive voice. You get practical frameworks your team can use confidently – keeping your brand consistent and building trust with your audiences.
Delivery & empowerment
You get the copy, the guidelines, and the confidence to keep going. We craft content for easy adaptation across channels, so your team can run with it without starting from scratch every time. And we stick with you long-term to scale copy, whenever you need it.
Why Cursive for content?
Whether you need a full brand refresh, iterative content improvements, or ongoing copy support, we build frameworks and guidelines that empower your team to run with the story long after we’ve delivered. And we stick around – delivering content that scales with your platform, not against it.
We speak your sector’s language because we’ve worked in it. From think tanks to charities, research institutions to public bodies, we understand the pressures you face, the sign-off processes you navigate, and the stakeholders you need to convince.
As Wagtail and Django specialists, we write content that works with your platform’s architecture, not against it. That means fewer headaches for your editors and dev teams, and content that makes sense with your CMS.
Through deep-dive workshops, brand audits, and audience research, we uncover the insights others overlook. We combine research, cultural analysis, and lived experience to craft messaging that shifts minds and drives real change.
You shouldn’t have to chase revisions or explain your sector to yet another agency. We take the cognitive load off your plate with ongoing content partnerships – board-ready, mission-aligned, delivered on time.
Our approach is grounded in values, empathy, and honesty. We don’t do urgency tactics, hollow messaging, or one-size-fits-all copy. Every project centres the voices and autonomy of the people you serve – consent-led, culturally conscious, and accessible by design.
Who leads our content for change
After launching her own ethical marketing agency Writewells in 2017, Nina Cresswell leads our content strategy services – working as part of the Cursive team from day one to ensure your messaging, visual identity, and platform capabilities all reinforce each other.
With more than 12 years’ experience crafting messaging, campaigns, and content for global brands, and a proven record of tackling systemic issues through integrated policy, public awareness, and grassroots work – Nina’s advocacy isn’t theoretical. She’s lived it, and applies her uniquely blended skillset into every mission-critical project.
Trusted by:
- International Bar Association’s Human Rights Institute
- Good Law Project
- Foreign Policy Centre
- English PEN
- Index on Censorship
- The Bureau of Investigative Journalism
- Rape Crisis UK
- Centre For Women’s Justice
By your side, for long-term change
Whether you need a full content marketing strategy or tactical SEO support on specific pages, we work at your pace and respect your internal processes.
Where other agencies deliver copy and move on, we offer ongoing content partnerships alongside proactive digital care – refreshing messaging as your mission evolves, keeping your SEO sharp, and supporting your team with everything from campaign copy to quarterly content audits.
Our integrated approach means you get:
- One point of contact instead of juggling multiple agencies or freelancers
- Seamless workflows where copy, design, and dev inform each other throughout the project
- Faster timelines without waiting on handoffs between separate teams
- Stronger outcomes with messaging, visuals, web architecture, and user experience built together from the start
We become an extension of your comms team, so you can focus on your mission, not chasing tickets or explaining your sector from scratch every time.